Comparison Between Magento And Shopify – Which One To Choose?
While developing an online website for your eCommerce business, it is important to choose the right platform. The tug of war between Magento and Shopify continues since the last few years. Many people have the question in mind – Which one is better? Well, this may sound to be a simple question, but the answer isn’t easy. Choosing the right platform for building your website depends on the way you approach your business, the features you want, and the money you want to invest.
Let’s talk about both the platforms to help you make the right decision:
What makes Magento so popular?
Being one of the biggest eCommerce platform, Magento has over 240,000 merchants all over the world. This platform powers small to large eCommerce retail websites. The world’s most popular brands such as Nike, Hermes, Ford, and many more use Magento for their online websites.
Magento is a free open source platform, it is known to be flexible and ensures better security for users. Key features such as multi-store functionality, multi-currency support, multi-language and others make this CMS popular. SEO friendly and mobile compatibility are two other features that make Magento a trusted choice of several users across the globe.
It offers user friendly admin interface in all the versions. Management and navigation of the website becomes easier for the users. Magento has a large community of expert developers who offer support to the developers users.
Magento is fully customizable and this means that the developers can shape your website exactly as you may want it. You will get complete control over the codes and you can add the functionalities by making the alterations. It is scalable and can manage a huge product list effortlessly.
How about Shopify?
Shopify can be the right choice for complete beginners as it does not require any coding knowledge. Shopify is a stylish and modern platform that is widely used for building beautiful and responsive websites. All Shopify themes are responsive and offer a great user experience across all the major devices.
Website owners do not need to worry about hosting or buying domain as Shopify maintains the server of your website. They take care of your website logistics issues such as management, hosting, and payment gateway. eCommerce website owners can keep a close eye on the inventory and it is flexible enough to adopt any kind of inventory you use.
With Shopify, you do not have to worry about security of your website. When Shopify powers your online store, they take care of security compliance, hacker protection, and security updates. More than 50,000+ stores have been built using Shopify. Biggies such as General Motors, Tesla Motors, and Crossfit use this platform for their websites. Hence, you will be in a good company.
Basic package of Shopify includes SEO features and advanced eCommerce analytics that help the web owners get information about the visitors and their trends. Along with integrated SEO tools, it provides some important marketing tools like custom gift cards, discount codes, targeted email marketing, social network integration, and more.
Are there any cons of Magento?
Magento doesn’t have a very user friendly layout. Users may have to follow several steps to customize the settings. Novice users may find it complicated to manage the website. The premium plans can be heavy on the users’ pockets.
Cons of Shopify
Shopify offers three default product attributes and hence, it offers limited options for the web owners and users. Each product can be defined by its size, color, and material. It is possible to add other options for these parameters, but you cannot create a new one.
So, which one should you opt for?
Unfortunately, this is not a black and white issue. Both Magento and Shopify offer great benefits to the website owners. Shopify can be the right choice if you need an eCommerce store quickly as it comes with hosting and fully managed services. On the other hand, Magento is the preferred option for tech-savvy people. One needs to consider the factors such as ease of use and design capabilities. Build your eCommerce website and start businessesing…
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