6 Key Advantages of Mobile Commerce (mCommerce)
Users love to shop from their mobile devices while they are at home on the couch or walking back home. With the growing popularity of mobile devices, mobile commerce (mCommerce) is emerging these days. mCommerce is known to be a prominent method of selling and marketing among small and large businesses. Enterprises of all the sizes have started adopting mCommerce readily and this provides a growing marketplace for various goods and services to the customers.
Mobile commerce is a revolutionary trend that makes the lives of the users easier. This emerging technology changes the way eCommerce businesses interact with customers.
So, let’s know what’s hot in mCommerce world:
1. Push Notifications
eCommerce store owners can add a ‘personal touch’ by sending push notifications to the potential customers. They are prompt in sending information about the offers and reach audience in a better way. Consumers who have enabled push notifications may get tempted to make purchases and this would improve the conversion rate.
2. Location Tracking
Location based notification pushes help the local businesses to offer personalized offers to regular customers. Such notifications are considered to be personal for the customers. Location tracking can assist customers in navigating directions and find the nearest transportation services.
3. Connection with Brands
Customers grow loyal to brands that offer greater mobility. Once businesses adopt mCommerce and connect with the customers, they are likely to shop more with that particular brand.
4. In-store Rewards
Customers would enjoy savings right at the point of sale. In stores with NFC and/or QR code can make the customers happy and engaged with your brand.
5. Complete Access
Offering complete access to a business can be helpful in many ways. If the customer experiences a delay in response from business owner, he/she is likely to look for other options that can hurt your business sales. Hence, mCommerce should be used for solving customers’ problems in real time.
6. In-app Payments
In-app payments allow customers to pay within the app to access more personalized or premium offerings. Such transactions do not require third-party payment gateways and can be hosted by the platform itself. For example: iOS users can pay via Apple Pay, and Google Wallet can be used by Android users.
Mobile wallet can also be useful for customers to maintain a pre-paid account from which amount can be debited easily. Such improvisations help to attract more customers and and sell more products based on subscription services.
Future of mCommerce
Future of mobile commerce seems to be bright with the growing number of mobile devices. More and more business owners are making products, data, and services that are available for consumers. They should be able to make the customers feel comfortable and convenient. Extensive research is required to offer a great customer experience.
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